As a digital marketing agency, we strive to stay up to date on all of the latest digital marketing trends. Heading into 2020, our goal is to stay updated on the do’s and don’ts of social media, as well as utilize the latest marketing trends to skyrocket your business to the next level. Although there are so many up and coming marketing trends, we’ve picked our top 3 to keep an eye on in the new year:
Trend #1: Educate with Content Marketing
Instead of pushing forward a promotional narrative, content marketing allows you to educate your audience with valuable content. Content marketing includes informational images, videos, blogs, templates, quizzes, etc.. and can be shared via social media, websites, through the mail, or basically any other avenue! The main gist of content marketing is to provide your audience with something valuable, and something that your audience can connect with. Content marketing allows your audience to see your brand in a positive light; it displays your brand as one that is focused on helping rather than constant promoting and persuading. Compared to other marketing techniques that may range higher on the spectrum of difficulty, content marketing is more time-consuming than difficult. If you are in charge of your company’s marketing, then the first step is to determine what content you believe your audience will latch onto. This can be done through simple research, through asking your co-workers, or even through asking your audience. A digital marketing agency can also help with this task through research and content creation. Digital marketers understand the importance of social media and have a wide variety of resources available to generate the most appropriate content for your audience. When working with a digital marketing agency, you have the opportunity to receive the exact content that you desire, which will not only educate your audience but your brand as well.
Trend #2: Tell Your Story with Stories
Instagram Stories, as well as the story features on Facebook and Snapchat, are a major social media trend heading into 2020. Referred to as ephemeral content, this type of content is only available for a short period of time before it’s inevitable expiration. Why does this type of content work so well? For years, Facebook and Instagram have primarily based their usability on a ‘feed feature’ where users scroll down to see the generated content. The stories feature however is a new and exciting break from endless scrolling, allowing users to consume content differently by simply clicking through. The stories feature also works well because due to the short duration of the content, there is always a consistent update, and this can work well to your brand’s advantage. You won’t overwhelm your audience with the need to like or comment because a story is merely visual. You can promote a product, service, team member, and basically anything else is a fun and creative fashion.
Trend #3: Grow with Video Marketing
Video marketing is one of the fastest-growing trends in 2020 and we don’t see it slowing down anytime soon. There are multiple ways to use videography to promote your brand and a few examples include:
- Facebook Live videos: Live videos give you an opportunity to showcase events, on-going promotions, or any other relevant content in real-time.
- Video testimonials: Testimonials are a great option for your actual clients or customers to promote your brand based on their experiences and perception.
- Product-focused videos: Videos that focus on one product (or service) will allow your brand to promote with a more fun approach than a simple picture.
- Holiday videos: Utilize holidays to your advantage by showcasing your brand or company getting in the spirit. Whether it’s Mardi Gras or Christmas, social media is plagued with holiday photos, so utilize video to set your brand apart from the crowd.
Most digital marketing companies, such as ours, have a video production team in-house that can help with generating relevant videos for your brand. A video production team can help take your vision to the next level and keep you informed on all of the latest video trends.