Deciding what social media platform to promote your business can be challenging. Each platform has its own purposes and its own pros and cons.
There are platforms created for social networking, such as Facebook. Then there is LinkedIn, which is used as a professional networking platform. Instagram and Pinterest were created for photo sharing, and YouTube and Vimeo for video sharing.
With so many different platforms to choose from, it can be hard to settle on the best one for your business.
One of the more rapidly growing social media platforms is TikTok. While TikTok might not be a platform for every brand or business, it is full of tools and resources to make your social media campaigns stand out. If you are thinking of adding TikTok as one of your advertising platforms, here are some benefits you should consider.
Top 5 Benefits of using TikTok for Your Business
TikTok helps reach a broader audience.
TikTok has become the most downloaded app in the last two years, with over one billion active users worldwide as of September 2021.
In the US alone, TikTok has over 140.6 million active users aged 18 and above.
This makes TikTok the fastest-growing social media platform ever. The largest benefit of putting your business on TikTok is the number of users on this ever-growing platform.
TikTok increases the conversion rate surrounding your products or services.
Because TikTok has the ability to create relative content whenever you want and wherever you want, the possibilities are endless.
TikTok allows you to create unique and creative content to showcase your products or services and reach a wide audience, potentially making them go viral, which can help boost sales.
TikTok makes your marketing campaigns look fresh and organic.
TikTok can help businesses to find less invasive ways to market their products or services so that it doesn’t look like marketing through fun and useful content, such as tutorial videos and more.
TikTok helps you engage better with your audience.
TikTok allows you to post content at a moment’s notice, and with the countless effects and filters to choose from on the platform, you can grab the user’s attention quickly and inspire them to take action and interact with your content.
You can also comment or message back and forth with your audience.
TikTok is the best place for user-generated content.
User-generated content refers to content about a product or service created by consumers rather than by the company itself.
With almost 80% of consumers claiming that user-generated content influences their purchasing decisions, this type of content is powerful in driving awareness and revenue for your business.
Brands can encourage users to create user-generated content on TikTok either by launching a TikTok challenge or collaborating with influencers, which eventually helps build the audience’s trust in the brands.
Is TikTok the Right Platform for My Business?
There are some important questions to ask if you are considering TikTok for your business, especially if you are already managing other social platforms.
Here are the top five questions to help you decide if your business needs to create a TikTok account:
Is my audience on the platform?
If the answer is “no,” there’s really no reason to be on TikTok. If the answer is “yes,” you should consider creating a business TikTok account.
Are the time and resources worth it?
If using TikTok is more hassle than it’s worth, then it’s probably not the platform for you. If your company has both the time and the resources to create and manage a TikTok platform, then it could be the right call for you to join.
Can I provide my audience with what they want or need using TikTok?
If you believe your business can give the audience a sneak peek at what they want or need, then TikTok might be for you. If you can curate your content in a way that meshes with the platform, it could be perfect for you and your company.
Do my social media goals align with the opportunities TikTok can provide?
If the answer is “no,” TikTok isn’t for you. If the answer is “yes,” then creating a TikTok account could help you achieve your overall social media goals.
Can I do things on TikTok that I can’t do on another platform?
If you already have a large Instagram or Facebook following and there’s nothing new that TikTok can offer that you aren’t already getting on Instagram or Facebook, then it might be better to stick with the social media platforms you already have.
See also: Tips to Master Marketing on TikTok
If you’re looking for help growing and maintaining your social media audience, then getting assistance from Klout9 may be the way to go. We offer social media marketing in Lafayette, LA, that will help take your next marketing campaign to the next level.