New Year, New Marketing Strategy

It’s a new year, which means it’s time to strategize new, visually compelling marketing campaigns. 

With the average user spending 2 hours and 24 minutes per day on social media, your post needs to catch their eye and convince them to find out more about your service or product. Incorporating visual content into your 2021 strategy and partnering with a photography marketing agency can elevate your content in a creative and meaningful way.

The numbers speak for how incorporating photography aimed at your target audience can increase traffic and your ROI:

  • When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. (Source)
  • When a client’s real photo was tested against a top-performing stock photo, visitors who saw the real customer were 35% more likely to respond. (Source)
  • Marketers reached their goals with visual content: stock photography ranked at 13%, while original photography & graphics ranked at 40%. (Source)
  • Over 67% of interviewed consumers said that a product image’s quality influences their purchasing decision (Source).

Strengthen your brand through photography.

The photography you use should target your niche market in a way that resonates with them. Your brand goes beyond your product or service- it’s the culture and essence of your business. Use photography to capture your unique culture and invite your target audience into it.

If you’re a restaurant, go beyond taking simple pictures of your food- take photos of the experience your customers have while eating, scrumptious shots of different menu items, or customers being at your establishment. A clothing store can capture how their customers feel in their clothing through photos and sell it as a feeling rather than a product. Any industry can utilize photography to enhance their content, strengthen their brand, and compellingly target their customer base.

Use photographs throughout multiple marketing channels.

Collaborating with a photography marketing agency gives you access to talented photographers who can provide high-quality, striking photos to add to multiple content pieces. That high-quality image can dramatically increase your ROI- over 67% of interviewed consumers said that a product image’s quality influences their purchasing decision.

While social media provides an excellent platform for your photographs, it’s only one of many marketing channels that can benefit from photography. For instance, consumers are 60% more likely to consider or contact a business with an image show up in local search results. The opportunities to use photography through multiple channels are plentiful:

  • Corporate headshots
  • Press Releases
  • Product Marketing
  • Event Photography
  • Brochure Photography
  • Advertising
  • Website
  • Blog

Get creative in 2021.

There are numerous ways to create dynamic marketing strategies for your business with the use of photography. Using photographs that speak to your target audience, is of high quality, and elevates your brand will increase your opportunities as a business. Get creative this year by incorporating captivating photography into your marketing strategy. Contact Klout9 for creative Photography marketing services today!