Think of your website as the digital face of your company. Potential customers can view it at any time of the day, and its job is to convert website visitors into leads for your business. Therefore, you want to ensure it gives off the best impression of your company.
With the help of a web design company, your website can generate leads for you 24/7. They can use their expertise to implement web design representing your company in the best light and getting you noticed.
Your website is usually one of the first impressions you’ll have on a potential customer. When it is appropriately designed, it can be one of your best forms of lead generation. The potential customer gets to know you: your brand, what you stand for as a company, and why your product or service is precisely what they need.
Although, if they visit your website and find it unappealing, outdated, or slow, they are likely to exit your page and hop to a competitor’s website. Don’t lose out on potential leads by making a wrong first impression. Our K9 website experts and graphic designers work with you side by side to ensure your business messaging is clear and portrayed on your new website.
Use website design that supports your SEO strategy
A solid SEO strategy is crucial to driving the right people to your website. Still, you have to fully ensure your website is appropriately designed to benefit from that strategy fully. Many of the elements involved in your website’s initial setup can affect the effectiveness of your SEO strategy. From a content perspective, on-page SEO fundamentals influence how you publish content on your website, impacting how search engines crawl your website. Also, certain website design features can directly affect SEO; therefore, your website’s coding needs to be SEO-friendly. Website design, particularly coding, can be challenging to understand and implement. Thankfully the website design team at Klout9 are experts at it and can help you create your SEO strategy and implement it on your website.
First view at your customer service
Your potential customer can get a sense of your business when visiting your website for the first time, including what to expect from your customer service. They need to see that you understand your audience quickly, clearly communicate your services and put effort into your appearance. If they know that you have put effort into your website, they are more likely to believe you’ll put effort into them as a consumer. Using a web design company, you can trust that your website will be inviting, informative, and easy to maneuver.
In this day and age of frequent cyber attacks, people are wary of trusting poorly designed websites. If they visit your website and it looks outdated or underdeveloped, they may assume it is a malicious website and exit it.
This lack of trust could cause a significant revenue loss, especially if sales are generated on your website. Think of a potential customer prepared to drop a substantial amount of money on your product, but they feel unsafe to do so based on your website. A website design company knows how to design a safe and secure website- giving your potential customer the confidence to make a purchase on your website.
You want your website to stand out from your competition, and to do so, you must have a good web design in place. Likely, your competition generally has the same products or pricing, so use your website to stand out. Showcase how you are unique in the market and differentiate your business from the rest.
A well-designed website will also help you outrank your competitors on search engines. A good quality website will always outrank a poorly designed or outdated one any day- even if you have a better quality product or service than your competitor.
Consult with the Klout9 website experts today to ensure you have a website that stands out amongst the competition.