Digital marketing is essential for establishing and growing your business. Some of the fundamental digital marketing practices are developing or updating your website, establishing a social media presence and creating email marketing campaigns. If you don’t have an in-house resource, contact your digital marketing agency, Klout9. We are a full-service digital marketing agency dedicated to providing personalized strategies for your overall digital marketing efforts.
It is especially important to focus on digital marketing efforts during and post-pandemic. Now more than ever, people are shopping online. Therefore, in order to stay relevant and profitable, you need to be where the people are; digital channels. Let’s dive into how small businesses can utilize digital marketing trends.
Your website is the gatekeeper to your digital marketing success. While promoting your brand through other channels, being able to link to quality content on your website that leads to an action, will produce the most return.
Other ways to get people to your website are through search engine optimization (SEO) and blog content (using SEO tactics). Blogging creates an opportunity to incorporate content on your website often, which ultimately increases your chances of showing up in search engines. The blog posts can also be repurposed into bite-sized content for your social media efforts.
If you sell products, integrating an eCommerce aspect to your website would be beneficial. If you need recommendations on how to get started, take a look at our blog post Key Steps to Set Up an eCommerce Website.
Social Media Presence
You might already be aware that social media posts can serve as advertisement. But in order to be the most effective, there needs to be an intentional plan in place. Figure out which social platform(s) your target audience spends the most time and build a strategy from there. Are they on TikTok learning new dance moves or Instagram soaking up travel content?
Create a content calendar that aligns with your brand’s objectives for the month/quarter. Then produce content that will catch the attention of your audience. You can also test out a budget for paid social ads and use insights to measure their effectiveness.
Using email marketing is a great way to connect with your customers. You can speak directly to them and make it more personalized. They can be the first to know about a discount or a new product, making them feel valued with the prospect of being a loyal customer. Come up with creative ways to generate your email list, which should be a continuous effort. You add a pop-up to your website offering a discount code if they submit their email address or have a sweepstakes with a required field for their email address.
Don’t be intimidated by the thought of needing a large budget, but do make sure you allocate an adequate budget for your digital marketing efforts. Also make sure that you establish goals before embarking on your approach. According to The Manifest, some top goals small businesses should consider (starting with most important) are to convert leads to customers, increase website traffic, support revenue generation, increase brand engagement, build brand awareness and generate qualified leads.
While larger companies are able to contribute more money to brand awareness, small businesses would benefit from calculated efforts in converting leads. Klout9, your local digital marketing agency, would be happy to get you to the next level (or get you started) in your digital marketing endeavors!