As discussed in a previous post, Brand Awareness is “the extent to which a brand is recognized by potential customers and accurately associated with a particular product or service.” Brands are everywhere you look! The goal of brand awareness is brand...
Social Media Platforms as we know them today were originally created as spaces for others to keep in touch and interact with one another on a personal level. When you have a mass amount of people in one space, it is only a matter of time before marketers take the...
TikTok has been the most downloaded app in the last two years, with over 800 million active users, making it the fastest growing social media platform. TikTok is simply a platform made up of videos up to 15 seconds long made and shared by its users. Users can create...
Did you know that as of 2020, 3.96 billion people in the world use social media platforms? This is a 10.9% increase from 2019 according to Backlinko.com. Facebook data also reveals that over three million businesses actively advertise through the Facebook platform....
Social media’s beauty is that you can take marketing to a new level and reach your current audience in a very authentic way while reaching out to new customers on the same platform. Your business can accomplish that by using a holistic strategy that combines...
New Year, New Marketing Strategy It’s a new year, which means it’s time to strategize new, visually compelling marketing campaigns. With the average user spending 2 hours and 24 minutes per day on social media, your post needs to catch their eye and...
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