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What to include in your digital marketing strategy for 2020
Are you intentional about creating a thorough marketing strategy each quarter? Or at minimum, each year? If not, you are missing the mark, likely wasting a great deal of budget, and preventing your business from thriving at the level it is capable of. Our digital...
3 Tips to Remember When Deciding on Print Vs. Digital Advertising
One of the greatest debates among marketing agencies and marketers everywhere has always been print vs. digital advertising. Which is better? Which is the most cost-effective? Which is best suited for the people you’re trying to reach? As marketing becomes more...
5 Crucial Elements of Designing a New Website
Websites serve as the online base of your business in addition to your social media platforms. In many scenarios, it’s the first interaction a customer will have with your brand. And let’s face it: web design can be a very tricky process, with experts having to take...
Must Haves in your Digital Marketing Strategy
A digital marketing strategy is defined as a plan that assists in helping your company achieve specific digital goals through defined online marketing channels. Your digital marketing strategy is essentially the road map of your online marketing game plan over a...
Marketing Strategies for the Healthcare Industry
If you find yourself searching for “healthcare local SEO” or another industry specific term paired with a marketing service, you have likely come to the same conclusion as we have: template marketing strategies are no longer effective! As search engines get smarter,...
SEO & Video: Match Made in Heaven
How Do SEO and Videography Work Together to Build Your Digital Presence? Taking on the duty of ranking on the first page of a search engine may have you racking your brain for local SEO solutions. As with many digital marketing components, SEO efforts require...
LinkedIn for Your Business: The Basics
Whether you’re a local business located in Lafayette, LA or a nationally-recognized brand serving customers across the country, a key aspect of digital marketing is reaching your target audience. Although most social media platforms have distinct levels of targeting,...
How to Convert Customers with Video Marketing
60% of people admit they would rather watch online videos than television. Over 50% of the population views online videos every single day. YouTube is the second most visited website (after Google). Consumers retain 95% of a message when watched through a video...
Grow your Business with Email Marketing
While email marketing is simply sending a commercial message to a targeted group of people through a mass email, its impact extends far beyond simply getting your message into an inbox. Email marketing can be used to keep communication flow with previous customers,...
Social Media Marketing: Facebook’s Algorithm
As your local social media marketing agency, it is our duty to stay up-to-date on the ins and outs of the most popular social media platforms. Social media marketing is an ever-growing industry that allows businesses to express the values, culture, and brand identity...