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How to Convert Customers with Video Marketing
60% of people admit they would rather watch online videos than television. Over 50% of the population views online videos every single day. YouTube is the second most visited website (after Google). Consumers retain 95% of a message when watched through a video...
Grow your Business with Email Marketing
While email marketing is simply sending a commercial message to a targeted group of people through a mass email, its impact extends far beyond simply getting your message into an inbox. Email marketing can be used to keep communication flow with previous customers,...
Social Media Marketing: Facebook’s Algorithm
As your local social media marketing agency, it is our duty to stay up-to-date on the ins and outs of the most popular social media platforms. Social media marketing is an ever-growing industry that allows businesses to express the values, culture, and brand identity...
Social Media Marketing: Organic vs. Paid
Navigating the realm of social media marketing can be easy for some and a whole different ballgame for others. Terms such as outbound marketing, impressions, and retargeting may be difficult to understand for someone that is just starting out. Users of social media...
Grow your Business with Outbound Marketing
Outbound marketing refers to any kind of marketing where a company initiates the conversation and sends its message OUT to an audience. More traditional forms of marketing such as television, radio, billboards, etc. are considered outbound strategies where customers...
Why Do You Need Ongoing SEO?
The world wide web’s launch quickly transformed the global marketplace. In just a few short years we have gained access to every product and piece of information we could ever desire through our fingertips. This luxury has undoubtedly created a very different and ever...
Behind the Scenes – Our Local SEO Strategy
If you are a local company with a website, you have likely heard the term “Local SEO Solutions” thrown around in more than one marketing pitch. The term SEO stands for Search Engine Optimization and is one of the most important marketing concepts there is. SEO was...
Social Media Tips during COVID-19
An important aspect of Marketing is being able to adapt your strategies to meet the needs of your target audience. The world has drastically changed over the last several weeks which indicates your marketing strategy should have too. Consumers currently have a lot...
Utilizing Inbound and Outbound Marketing For Your Business
Lafayette is home to multiple advertising agencies, each with their own creative measures for tackling the most up-to-date digital marketing strategies in today’s day and age. As with all businesses, marketing agencies are differentiated based on factors such as...
4 Methods of Increasing Brand Awareness
Simply put, brands are everywhere. Small businesses, large companies, people, places, things--practically everything in your life is a culmination of branding. The groceries you buy, the stores you shop at, the people you watch on TV…they’re all defined by their...