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Beginner SEO Terminology Explained
Search Engine Optimization is one of the latest and most complex marketing crazes in the digital age, and one of the most crucial elements for your business. Regardless of if you plan on designing a website yourself, or if you hire a web design company, it is...
Digital Marketing in Times of Chaos
Hanging in there? The coronavirus has taken the world by storm and created a wave of mass panic and hysteria, ultimately forcing businesses to alter the way operations are handled. This experience has caused companies to work remotely, as more business owners are...
Three Tips for a Professional Looking Video
With video becoming one of the top trends for digital marketing in 2020, it’s never a bad idea to implement some video content on your social media platforms. The Facebook algorithm alone loves to promote videos, and 87% of video marketers say that video has increased...
Organizational Culture & its Impact on Customers
Studies show that the number of and strength of relationships in an individual’s life affects their overall wellbeing – both mentally and physically. Relationships overflow into how we perceive ourselves and how we are perceived by others. The same relational system...
What is Local Search Marketing & Is it Necessary?
If you are a business owner, you have likely heard the term “Local Search” thrown around in just about every digital marketing pitch presented to you. It is one of those services that, unless you fully understand how it works, likely does not seem to hold much value....
Digital marketing vs. Traditional marketing in 2020
With digital marketing endeavors on the rise and an increase in the way consumers communicate with their favorite brands, it is no secret that traditional marketing methods have decreased in popularity. Digital marketing agencies are consistently implementing...
How to Save Money in Google Ads – Three Essential Tips
Google Ads is an excellent platform to help you reach new customers with online ads tailored specifically towards people actively seeking out your products and services. While it is possible for you to effectively manage your own ad account, we highly recommend hiring...
Must Have Web Pages For Your B2B Website
A web design company will be the first to tell you how important a website is for building your brand. It’s no secret that a website can help you connect with potential clients, help you rank higher on search engines, and give you a platform to showcase your products...
Google Analytics Tricks & Tips – Understand Your Data
How do you track the performance of your marketing efforts? If your answer to that question is solely “Asking customers how they heard about us”, you are missing out on data that could change the way you strategize completely. The unfortunate truth is that customers...
Inbound vs. Outbound Marketing – Which is best for your business?
According to Forbes, we are exposed to a minimum of 4,000 advertisements each day. The high end of that scale reaches 10,000 ads in a single day! This statistic alone should get you thinking about the most effective forms of advertisement. Surely you don’t remember or...