As discussed in a previous post, Brand Awareness is “the extent to which a brand is recognized by potential customers and accurately associated with a particular product or service.” Brands are everywhere you look! The goal of brand awareness is brand...
Social Media Platforms as we know them today were originally created as spaces for others to keep in touch and interact with one another on a personal level. When you have a mass amount of people in one space, it is only a matter of time before marketers take the...
When you think of SEO, hiring a video production company may not be the first thing that comes to mind! Is video marketing something that comes to mind at all? As video marketing continues to grow, so does the importance of its incorporation into other digital...
TikTok has been the most downloaded app in the last two years, with over 800 million active users, making it the fastest growing social media platform. TikTok is simply a platform made up of videos up to 15 seconds long made and shared by its users. Users can create...
Video Marketing is the use of video to promote your products or services. The goal of video marketing is to increase engagement with and educate your audience thus leading to growth in business. Videos provide a visual element to your marketing strategy that creates a...
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